Philly-area marketer rides the $350B As Seen on TV gravy train - 11 / 2 / 17

Laugh all you want at those crazy TV commercials touting the latest and greatest gadgets, but the As Seen on TV industry is a $350+ billion market.

For more than 30 years, Trevose, Pennsylvania, marketer Bill McAlister, CEO of Top Dog Direct, has been laughing all the way to the bank with some of the most popular As Seen on TV creations, including Mighty Putty, BeActive Brace, Spray Perfect, Futzuki, Stream Clean, Urine Gone and Sobokawa Cloud Pillow. Top Dog Direct even went to the Mojave Desert to pull a plane using a Mighty Putty product.

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